Your candidates and customers are here!
They come to
MyWorkButterfly.com to learn, laugh and connect with like-minded
moms who are also seeking resources and flex-friendly jobs. Our
exclusive Butterfly interviews are conducted with female
celebrities, corporate execs and peers, showcasing real life
experiences used to inspire and mentor “butterflies.”
MyWorkButterfly.com offers expert advice in: Career Coaching,
Psychotherapy, Finance, Health, Nutrition, Fitness, Beauty,
Fashion, Travel, Childcare, Adult Ed, Franchising and
. In turn, our moms will learn how to launch a
successful business, buy a franchise, consider business vendors or
alternative career choices that offer work/life flexibility, and
create communities where their endorsements and referrals carry
credibility and action. MyWorkButterfly.com houses an extensive job
board with opportunities from employers who understand the
importance of work/life flexibility in order to attract this
under-tapped pool of talent. As an industry social media leader,
MyWorkButterfly.com is the single gathering place for women (moms)
on a journey to return-to-the-workforce, or for those looking to
achieve work/life harmony, in paid or volunteer roles. Your
customers are here, shouldn’t you be?
Butterfly’s users are comprised of savvy return-to-the-workforce
moms as well as those professional moms who are established in
their careers journeying to balance work and self.
(800) 848- 4323 x132
Butterfly allows you to target any market segment, any combination
of market segments or the entire industry. Our targeting
capabilities are robust, flexible and can be customized to your
specific campaign needs.
Targeting options include but are not limited to:
• Series Sequential
• Frequency Capping
• User Generated Groups
• Site Sections (blogs, events, etc)
• Pre-roll, Mid-roll, Post-roll, Overlay
Rates and Ad Units
Butterfly accepts ad campaigns based on CPM, CPC, CPA and hybrid
rates to ensure the highest ROI for our advertiser and agency
partners. Special “Charter Advertiser” rates and programs are
available through the end of January 2009.
Butterfly accepts all IAB standard display, rich media, video and
text ad units including:
• Video Pre or Post Roll
Butterfly offers customized sponsorship programs to qualified
advertisers. These programs give additional share of voice and
exposure on Butterfly for both brand and direct response
advertisers and may include some or all of the following:
• Content Sponsorship
• Weekly eNewsletter Sponsorhip
• Section and page “skins”
• Contest or Poll Sponsorships
• Video Sponsorship or Featured Video
• ROS and targeted ad placements
• Featured Content/Product Review
• Event Sponsorships
• In-Flight Program: “Social Networking Meets Reality Show”
• Product Giveaways
Charter Advertiser Program
Qualified advertisers are eligible for inclusion in Butterfly’s
“Charter Advertiser Program”. Charter advertisers, in addition to
automatically being eligible for Butterfly’s Sponsorship programs,
also receive the following:
• “Category Exclusivity”
• Rate Reductions
• “Free” Month Of Advertising
• Joint Press Release
What is Butterfly?
Butterfly is the most comprehensive social networking site for moms
looking to return to work and for those already in the workforce
seeking to achieve work/life flexibility, in a paid or volunteer
role. Butterfly provides a powerful platform for moms to connect,
communicate, collaborate and ultimately, find solutions. Butterfly
allows members to find friends, co-workers, career counselors,
psychotherapists, vendors, and hear from celebrities, corporate
women execs and peers on how they handle work/life flexibility.
How is Butterfly different than other Mom sites?
Butterfly is the only COMPREHENSIVE social networking site devoted
entirely to moms returning-to-the-workforce and to those looking to
attain work/life flexibility. Other mom-targeted sites simply offer
components of what Butterfly encompasses.
How quickly can Butterfly get my campaign up and
Once you submit an IO and your creative, we can have your campaign
up and running in a few days assuming everything is in order.
What type of reporting can I expect from Butterfly?
What type do you want? We can report on impressions, clicks,
conversions, etc. and do so by day, by week, by creative, by
campaign, and so on. And we can deliver reports weekly on any day
of the week you choose.
Do you geo target?
Yes, of course. Our regional and local advertisers especially love
this feature, as do national advertisers with local and regional
campaigns. We also suggest you consider creating a group or forum
to talk directly to our butterflies.
Do you target by behavior and content?
Yes, we do that too. This can be a great way to maximize your
What ad units do you allow?
We accept all IAB standard units as well as all types of video
rolls and overlays. And if you have something unusual in mind,
Can I do a test campaign?
Yes - Of course.
Am I eligible to be a Charter Advertiser?
You may be. Talk to us directly…you will be impressed by our
MyWorkButterfly.com, the most effective media buy for employers and
organizations looking to reach savvy moms on their journey back to
the workforce, including those considering opportunities that offer
CLICK HERE TO DOWNLOAD MEDIA KIT (PDF)
For more information please contact:
(800) 848-4323 x 112