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What is your zip code?: 57069

What is your industry or field of interest?: Retail

How Many Children Do You Have?: 3

A little about yourself...: I am the inventor of aquaBling, a chic water bottle accessory designed to promote health, eco-conscious living, and personal style. I launched the product in October 2008, and since that time have gotten my product in to multiple stores in 10 states, as well as received national media attention for my product.
I am constantly striving to find balance between home and work life. As anybody who has started a company knows, it is a full-time and a half endeavor, and so is my family, with a very busy husband, tween girl, and two kids under the age of three!
Although the entrepreneurial road is full of ups and downs, I have learned so much and love what I do. In my spare time I like to spend time with my book club (those girls keep me sane) and run. I used to love to cook...but something had to give. ;-)

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Evie's Blog

Know your target market (and stick with that)

Posted on November 7, 2009 at 3:44pm 0 Comments 0 Likes

I have just returned from yet another regional holiday bazaar, where I have spent two days of my life talking to everyone I can about how fabulous my product is, and being met with a lot of “great idea” and “how cute” comments, but little actual sales. At the end of each show I pack up, feeling like my product is ridiculous, that I am doomed to fail, and wondering why I wasted my money and time yet again. Then I remember where I live.

In order to fully understand this to you, let me… Continue

Breast Cancer Giveaway

Posted on October 1, 2009 at 2:01pm 0 Comments 0 Likes

October is breast cancer awareness month, and what an important month it is. Last year over 250 thousand women were diagnosed with and underwent treatment for breast cancer. Undoubtedly, most of you have been affected personally in some way by breast cancer, whether you, yourself, were diagnosed, or a friend or family member. And treatment, although vital, is long, painful, and life-altering for the women who are going through it. Yet somehow, these women are able to stay strong, persevere, and… Continue

"Mompreneur" stimulus package

Posted on September 22, 2009 at 10:16am 1 Comment 0 Likes

So...this year has been a rough one, economically speaking. Consumer spending is way down, which means fewer opportunities for us to get our fabulous new "must have" products on the retail shelves. If you are anything like me, your goals for fiscal year 2009 have gone from making your first million to making the ends meet! The good news is that the market has entered a "recovery state", which means people are starting to spend more. With any luck, 2010 will bring buyers with money to… Continue

A new recipe for lemonade

Posted on July 12, 2009 at 1:14pm 2 Comments 0 Likes

As a newcomer to the site, I fear this post might make some who read this mistakenly take me for a "Debbie Downer". This is most definitely not the case in most instances; I am usually extremely upbeat, motivated, and enthusiastic. Having said that, we can't all be happy all the time...

Have you ever heard the saying, "If life gives you lemons...?" Well, I have about five very large lemons right now, and I am not at all in the mood for lemonade (unless there is vodka in it).… Continue

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At 11:14am on September 16, 2011, Bradi Nathan said…: Hi Evie,
Wishing you all the best for a very HAPPY BIRTHDAY today!
Enjoy the day.
Best,
Bradi and Terry, Co-founders

At 12:07pm on September 16, 2010, Terry Starr said…: Hi Evie,
Wishing you all the best for a very HAPPY BIRTHDAY today!
Enjoy the day.
Best,
Bradi and Terry, Co-founders

At 12:18am on September 16, 2009, Terry Starr said…: Hi Evie,
Hope you have an enjoyable Birthday today!
All the best,
Terry and Bradi, Co-Founders

At 11:12am on July 5, 2009, Bradi Nathan said…: Hi Evie,
Welcome to Butterfly! Congrats on launching such a wonderful product and in achieving great success.

Please take a moment to blog about your experiences.. you are a wonderful role model for so many members who are aspiring entrepreneurs.

You may want to join the ENTREPRENEUR MOMS group on the top of the home page to connect and network with like-minded women. Think too about joining some of the other groups or about starting a MOMS BOOK CLUB group of your own or an ECO-CONSCIOUS Moms group.

Enjoy the celebrity mom videos as well as the inspiring interviews. And, don't miss the Lifestyle/GREEN editorial.

Please take a moment to invite your friends and colleagues into the community by way of the invite tab so that we can empower as many moms as possible.

Enjoy the content and the conversation.
Best,
Bradi Nathan
Co-Founder