From the time that social media came into play, the whole marketing landscape has been transformed. Many new avenues are now open which were not there before. There are many powerful tools that are in people’s hands today that let them share a piece of content with the world in just a couple of seconds. It is mainly for personal reasons that people use social media, but if you are not capitalizing on it for business purposes, then you will definitely fall far behind your competitors. If you are not sure how to use social media to your advantage, you can take the help of social media agencies that are out there. There are many social media agencies in Toronto, in case you live there. In this article, some of the top reasons for using social media for your business are discussed.
1. You can respond to problems almost instantly
If you have a Facebook page for your business, then your customers will let you know if there is any problem with your product or services. This is no doubt great, as you get to know the feedback of your clients in the process of social media marketing. And you can take the necessary steps, if you see that there is an issue. Your customers will love it if they see that you have responded to their issues with promptness and sincerity, and are doing your best to solve it. This will have a positive impact on the reputation of your company.
2. Drives targeted traffic
Creating a new page is much like taking a great selfie. You want the whole world to see and appreciate it. In the same way, you want everyone to see the posts on your webpage and appreciate them. If there are well-placed media posts on your landing page, then it will have the potential to drive huge traffic to your site. On Reddit, you will see posts that are able to drive visitors more than 20,000 in just a weekend. Facebook also works this way. If you put an interesting as well as relevant post on there, it can drive a huge traffic to it. You certainly do want to make the best of that, don’t you?
3. Social media helps in building relationships
Social media platforms like Facebook, Twitter and Instagram are very popular because of the fact that they facilitate your interaction with your customer base. You get to read their posts, find out what they like and get insights into their daily lives. What are the products that they are interested in buying? What are they doing this weekend? What types of posts do they like? In short, you get a whole array of facts about them that you can study, and then give them whatever it is that they are looking for. Or, in other words, present your offerings to them in packages that they are bound to adore. Accordingly, you can adopt the required changes to your marketing strategy.
Enhances your site’s SEO
Search engine crawlers know everything about the pages on the internet - which pages are ignored and which pages are consistently earning traffic. Want to rank on top in the search engine results pages? Well, you can do that if you have a killer content strategy for SEO. Your page or website will rank on top of the search engine result pages (SERP), if you take your time, optimize the content of your pages and drive traffic to your website.
4. Users are receptive to your messages
People don’t see social media sites such as Facebook and Twitter as marketing machines, but as social networks. And this is the reason why they are less likely to view your posts as advertisements. This will be of great help to your business, as they will always be eager to what you want to say. It is always a good idea to link your website with your posts. You will get a lot of web traffic this way, as your friends and followers will share what you have posted. This definitely is a most effective method of marketing due to its insidious nature, with strategically placed subliminal messages to attract your customers.
5. Your competition is on social media, so you should be, too.
These days, almost all brands are making use of social media platforms, which is approximately 91%. And you, as a business owner, definitely don’t want to be left behind. To stay ahead in this game, you need to stay active in all the social media platforms as well as stay engaged in a variety of networks. This will help you gain a large number of followers as well as friends first.
It can be said that social media marketing has become very important in this age of digitalization. Visibility of your brand online is highly important. This will let your customers interact with you on a more personal level. You will know their likes and dislikes to cater to, and this in turn, will increase your sales.